Lady Gaga & Atom Factory: Troy Carter As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. PLUS, for our postscript "How You Built That," we check back with Robyn Gerber for an update on Parkarr, a mobile app that helps drivers find street-parking.
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Lady Gaga & Atom Factory: Troy Carter

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Lady Gaga & Atom Factory: Troy Carter

Lady Gaga & Atom Factory: Troy Carter

Lady Gaga & Atom Factory: Troy Carter

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Andrew Holder for NPR
Troy Carter went from the rough streets of West Philly to launching the career of one of the biggest pop stars in the world — Lady Gaga.
Andrew Holder for NPR

As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician.

He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand.

Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory.

How You Built That

We check back in with Robyn Gerber for an update on Parkarr, a mobile app for street-parking that connects those leaving their street-parking spots with those looking for street-parking.

How You Built That: Parkarr

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