LÄRABAR: Lara Merriken In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. Plus, for our postscript "How You Built That", how two brothers from Guinea, West Africa founded a company that makes Ginjan, a spicy-sweet juice from their boyhood, which mixes pineapple and ginger.
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LÄRABAR: Lara Merriken

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LÄRABAR: Lara Merriken

LÄRABAR: Lara Merriken

LÄRABAR: Lara Merriken

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  • <iframe src="https://www.npr.org/player/embed/594357259/594359562" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. Plus, for our postscript "How You Built That", how two brothers from Guinea, West Africa founded a company that makes Ginjan, a spicy-sweet juice from their boyhood, which mixes pineapple and ginger.

Lara Merriken is the founder of the energy bar, LaraBar. Marcus Marritt for NPR hide caption

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Marcus Marritt for NPR

Lara Merriken is the founder of the energy bar, LaraBar.

Marcus Marritt for NPR