Lululemon Athletica: Chip Wilson After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women. What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym. PLUS, for our postscript "How You Built That," how Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras.
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Lululemon Athletica: Chip Wilson

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Lululemon Athletica: Chip Wilson

Lululemon Athletica: Chip Wilson

Lululemon Athletica: Chip Wilson

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Connor Heckert for NPR
Chip Wilson noticed more and more people signing up for yoga and so he started the brand Lululemon Athletica.
Connor Heckert for NPR

After noticing more and more people sign up for yoga in the late 1990s, Chip Wilson bet everything on an athletic apparel company aimed toward young professional women.

What started as a small pop-up store in Vancouver eventually became the multibillion-dollar brand Lululemon Athletica, spawning a new fashion trend and forever changing what women wear at the gym.

How You Built That

How Mike Sorentino developed the EyePatch Case, an iPhone case that cleans and protects the phone's built-in cameras.

How You Built That: EyePatch Case

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  • <iframe src="https://www.npr.org/player/embed/620113439/620130738" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">