PHOTOS: The World Cup Is A Spectacle Not Only Of Sport, But Of Style You'd be forgiven for confusing airport tarmacs of Russia for the catwalks of Milan: From street-ready kits to swank trophy cases to entire teams in matching suits, the World Cup aims to impress.
NPR logo PHOTOS: The World Cup Is A Spectacle Not Only Of Sport, But Of Style

PHOTOS: The World Cup Is A Spectacle Not Only Of Sport, But Of Style

Former Spain footballer Iker Casillas and model Natalia Vodianova next to the World Cup and its custom Louis Vuitton case. Michael Regan/FIFA via Getty Images hide caption

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Michael Regan/FIFA via Getty Images

Former Spain footballer Iker Casillas and model Natalia Vodianova next to the World Cup and its custom Louis Vuitton case.

Michael Regan/FIFA via Getty Images

Soccer is not only "the beautiful game" — it's also a highly fashionable one.

Before the World Cup even started, the breakout winner of football fashion was Nigeria. With the Super Eagles' classic green turned into jazzy zigzags by Nike, its jersey became a highly anticipated item not just for soccer fans, but for streetwear hypebeasts.

Nike successfully marketed its Nigeria jerseys not just as sports gear, but streetwear. Nike hide caption

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Nike

Nike successfully marketed its Nigeria jerseys not just as sports gear, but streetwear.

Nike

Long queues formed outside the Nike store on London when the kits went on sale June 1, and they sold out immediately online.

More overlooked has been the Nigerians' style off the pitch. Check out the team en route to Russia, looking suave in white fedoras and green-tasseled loafers.

You'd be forgiven for confusing the tarmacs in Russia for a catwalk in Milan. If there's one thing we remember every four years, it's that sporting men in matching, well-tailored suits make an impression. Man buns optional, but encouraged.

Take the Iran squad, for instance.

The Iranian team arrives at Moscow's Vnukovo International Airport last week. Mikhail Japaridze/Mikhail Japaridze/TASS hide caption

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Mikhail Japaridze/Mikhail Japaridze/TASS

The Iranian team arrives at Moscow's Vnukovo International Airport last week.

Mikhail Japaridze/Mikhail Japaridze/TASS

Or Cristiano Ronaldo and Team Portugal.

Portugal forward Cristiano Ronaldo waves as his team arrives at their base camp on the outskirts of Moscow last week. Francisco Leong/AFP/Getty Images hide caption

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Francisco Leong/AFP/Getty Images

Portugal forward Cristiano Ronaldo waves as his team arrives at their base camp on the outskirts of Moscow last week.

Francisco Leong/AFP/Getty Images

And Iceland, World Cup rookies.

Birkir Bjarnason (C) of Iceland. Valery Matytsin/Valery Matytsin/TASS hide caption

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Valery Matytsin/Valery Matytsin/TASS

Birkir Bjarnason (C) of Iceland.

Valery Matytsin/Valery Matytsin/TASS

FIFA, never shy around sponsorship opportunities, made a deal with Louis Vuitton to design a carrying case for the World Cup trophy.

Just before kickoff at the opening game on Thursday, Russian supermodel Natalia Vodianova was there to introduce the Cup, which was awkwardly perched in its custom luggage.

Croatia's kit for the 2018 World Cup Simon Hofmann/FIFA via Getty Images hide caption

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Simon Hofmann/FIFA via Getty Images

Croatia's kit for the 2018 World Cup

Simon Hofmann/FIFA via Getty Images

But now that the games have started, all eyes are on the pitch. (Did you see Portugal vs. Spain today? Incredible match.) And with the exception of Nigeria, most of the uniforms look ... a lot like they always do.

You can keep wearing your hot yellow Brazil jersey from 12 years ago, because except for some minor futzing around the collar, it's the same. Ditto Argentina, with its trademark sky blue and white stripes.

And Croatia! We'd know your red-and-white checks anywhere, even if they have extra pizzazz this year.

The kits for Japan, whose team is known as the Samurai Blue, have extra flair and are in fact samurai-inspired, with a dark indigo color that symbolizes victory.

Japan's samurai-inspired jersey. Robbie Jay Barratt/AMA/Getty Images hide caption

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Robbie Jay Barratt/AMA/Getty Images

Japan's samurai-inspired jersey.

Robbie Jay Barratt/AMA/Getty Images

Meanwhile, the most unlikely fashion display so far belongs to the trendsetters at the United Nations Security Council, who wore their countries' jerseys to work on Thursday.

Security Council members wore soccer jerseys on Thursday at the United Nations in New York. Don Emmert/AFP/Getty Images hide caption

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Don Emmert/AFP/Getty Images

Security Council members wore soccer jerseys on Thursday at the United Nations in New York.

Don Emmert/AFP/Getty Images

This year's Cup is missing the bright oranje of Holland and the deep azzurri of Italy, as neither team qualified. And we'll never know what the U.S. kits might have looked like.

Denim? Hoops? Both? A reporter can dream.