Live Episode! RXBAR: Peter Rahal In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million. Recorded live in Chicago.
NPR logo

Live Episode! RXBAR: Peter Rahal

  • Download
  • <iframe src="https://www.npr.org/player/embed/637619434/637639042" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Live Episode! RXBAR: Peter Rahal

Live Episode! RXBAR: Peter Rahal

Live Episode! RXBAR: Peter Rahal

  • Download
  • <iframe src="https://www.npr.org/player/embed/637619434/637639042" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Connor Heckert for NPR
Co-founders Peter Rahal and Jared Smith made the first RXBAR in Peter's parents' basement in 2013.
Connor Heckert for NPR

In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy.

So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar.

They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago.

By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million.

This show was recorded live at the Athenaeum Theater in Chicago.