Live Episode! RXBAR: Peter Rahal In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million. Recorded live in Chicago.

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Live Episode! RXBAR: Peter Rahal

August 13, 201812:02 AM ET

Live Episode! RXBAR: Peter Rahal

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Co-founders Peter Rahal and Jared Smith made the first RXBAR in Peter's parents' basement in 2013.

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Connor Heckert for NPR

How I Built This with Guy Raz

In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy.

So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar.

They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago.

By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million.

This show was recorded live at the Athenaeum Theater in Chicago.

Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com