Fake Poster Leads To McDonald's Asian-American Marketing Campaign Two Asian-American men made a fake poster and hung it up at McDonald's. The company plans to feature more Asian-Americans in its marketing, and cut each of the guys a $25,000 check.
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Fake Poster Leads To McDonald's Asian-American Marketing Campaign

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Fake Poster Leads To McDonald's Asian-American Marketing Campaign

Fake Poster Leads To McDonald's Asian-American Marketing Campaign

Fake Poster Leads To McDonald's Asian-American Marketing Campaign

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  • <iframe src="https://www.npr.org/player/embed/650341653/650341659" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Two Asian-American men made a fake poster and hung it up at McDonald's. The company plans to feature more Asian-Americans in its marketing, and cut each of the guys a $25,000 check.

RACHEL MARTIN, HOST:

Good morning. I'm Rachel Martin. We've told you about these two guys - they thought McDonald's ads needed more Asian-American representation, so they made a fake McDonald's poster starring themselves, hung it up inside a real McDonald's. And for weeks, nobody noticed. Eventually, the posters and the two friends got a whole lot of attention. And McDonald's noticed them and their message. The company says it plans to feature more Asian-Americans in its marketing, and it cut each of the guys a $25,000 check.

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