method: Adam Lowry & Eric Ryan In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Target. PLUS, for our postscript "How You Built That," how Loren and Lisa Poncia turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.
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method: Adam Lowry & Eric Ryan

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method: Adam Lowry & Eric Ryan

method: Adam Lowry & Eric Ryan

method: Adam Lowry & Eric Ryan

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Connor Heckert for NPR
The founders for Method cleaning products started with baking soda, vinegar, and scented oils.
Connor Heckert for NPR

In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment.

Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter.

Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Target.

How You Built That

How Loren and Lisa Poncia turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.

How You Built That: Stemple Creek Ranch

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