Tempur-Pedic: Bobby Trussell At age 40, Bobby Trussell's promising career in horse racing hit a dead end. With bills to pay and a family to support, he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam. He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans. Tempur-Pedic USA began by selling to chiropractors and specialty stores, providing one of the first alternatives to spring mattresses. Today, the company is one of the largest bedding providers in the world. PLUS in our postscript "How You Built That," how Christopher Rannefors created BatBnB: a sleek wooden box that hangs on your house and provides a home for mosquito-eating bats.
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Tempur-Pedic: Bobby Trussell

Tempur-Pedic: Bobby Trussell

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Connor Heckert for NPR
Bobby Trussell founded Tempur-Pedic USA after his ventures in horse racing failed.
Connor Heckert for NPR

At age 40, Bobby Trussell's promising career in horse racing hit a dead end.

With bills to pay and a family to support, he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam.

He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans.

Tempur-Pedic USA began by selling to chiropractors and specialty stores, providing one of the first alternatives to spring mattresses.

Today, the company is one of the largest bedding providers in the world.

How You Built That

How Christopher Rannefors created BatBnB: a sleek wooden box that hangs on your house and provides a safe home for mosquito-eating bats.

How You Built That: BatBnB

  • Download
  • <iframe src="https://www.npr.org/player/embed/658918382/658932309" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com Listen early and ad-free on Wondery+ Listen on Amazon Music