Live Episode! Glossier: Emily Weiss In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives. Without any prior business experience, she won over investors and found the perfect chemist to create Glossier, a line of beauty and skincare products with a focus on simplicity. Today, just four years after launch, Glossier is valued at an estimated $400 million. Recorded live in New York City.

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Live Episode! Glossier: Emily Weiss

November 26, 201812:02 AM ET

Live Episode! Glossier: Emily Weiss

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Emily Weiss got the inspiration for Glossier from reader insights on her blog, Into The Gloss.

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Phuong Nguyen for NPR

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In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss.

She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines.

Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives.

Without any prior business experience, she won over investors and found the perfect chemist to create Glossier, a line of beauty and skincare products with a focus on simplicity.

Today, just four years after launch, Glossier is valued at an estimated $400 million.

Recorded live in New York City.

Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com