Live Episode! Glossier: Emily Weiss In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives. Without any prior business experience, she won over investors and found the perfect chemist to create Glossier, a line of beauty and skincare products with a focus on simplicity. Today, just four years after launch, Glossier is valued at an estimated $400 million. Recorded live in New York City.
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Live Episode! Glossier: Emily Weiss

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Live Episode! Glossier: Emily Weiss

Live Episode! Glossier: Emily Weiss

Live Episode! Glossier: Emily Weiss

  • Download
  • <iframe src="https://www.npr.org/player/embed/669783899/669793573" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Phuong Nguyen for NPR
Emily Weiss got the inspiration for Glossier from reader insights on her blog, Into The Gloss.
Phuong Nguyen for NPR

In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss.

She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines.

Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives.

Without any prior business experience, she won over investors and found the perfect chemist to create Glossier, a line of beauty and skincare products with a focus on simplicity.

Today, just four years after launch, Glossier is valued at an estimated $400 million.

Recorded live in New York City.