JetBlue Airways: David Neeleman In the mid-90s, David Neeleman wanted to launch a new airline. He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest. And despite his admiration of Southwest's business model, Neeleman felt there was a market for a different kind of budget airline. He envisioned flights to cities other budget airlines avoided and excellent customer service, with high-tech amenities. In 2000, he launched JetBlue and in its first year, the company flew over 1 million people, and cultivated a loyal customer following. Then came the 2007 Valentine's Day ice storm. PLUS in our postscript "How You Built That," how Lisa Dalton turned a relationship mishap into a game-changing braille label that solves a daily problem for blind consumers.
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JetBlue Airways: David Neeleman

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JetBlue Airways: David Neeleman

JetBlue Airways: David Neeleman

JetBlue Airways: David Neeleman

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Marcus Marritt for NPR
David Neeleman is the founder of JetBlue Airways.
Marcus Marritt for NPR

In the mid-90s, David Neeleman wanted to launch a new airline.

He had already co-created a regional airline out of Salt Lake City that was acquired by Southwest.

And despite his admiration of Southwest's business model, Neeleman felt there was a market for a different kind of budget airline.

He envisioned flights to cities other budget airlines avoided and excellent customer service, with high-tech amenities.

In 2000, he launched JetBlue and in its first year, the company flew over 1 million people, and cultivated a loyal customer following.

Then came the 2007 Valentine's Day ice storm.

How You Built That

How Lisa Dalton turned a relationship mishap into a game-changing braille label that solves a daily problem for blind consumers.

How You Built That: Candoable

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  • <iframe src="https://www.npr.org/player/embed/690686584/690860881" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">