Marla Aufmuth/Getty Images
Journalist Jill Abramson participates in a conference at Santa Clara Convention Center on Feb. 24, 2015 in Santa Clara, Calif.
Marla Aufmuth/Getty Images
Journalist Jill Abramson participates in a conference at Santa Clara Convention Center on Feb. 24, 2015 in Santa Clara, Calif.
Marla Aufmuth/Getty Images
In an interview with NPR Thursday, former executive editor of The New York Times, Jill Abramson, responded to allegations of plagiarism related to her new book Merchants of Truth: The Business of News and the Fight for Facts.
"Though I did cite these publications and tried to credit everybody perfectly, you know, I fell short," Abramson said.
In the book, which hit shelves Tuesday, Abramson examines four news outlets Buzzfeed, Vice, The New York Times and the Washington Post as they navigate an age of multi-platform news.
Following is a transcript of the interview. It has been edited for clarity.
Michel Martin: So, let's start with disclosures which, as you point out, is something highly prized in the legacy media, that we worked in the same newsroom at The Wall Street Journal and we did parallel reporting around the Clarence Thomas confirmation hearings and you appeared in a documentary I reported on. So, with that being said, we know each other.
That being said, we want to get to the substance of the book but we want to speak to the controversy swirling around its release. Allegations of inaccuracies by people that you write about after reading the galley, a Vice journalist said you were wrong about her gender identity and her journalism background. Some of those errors were corrected in the final printed work. But she says that other errors remain a PBS reporter said you misrepresented his decision not to wear protective clothing while covering the Ebola epidemic. The person who reviewed the book for NPR says you made a quote surprising number of errors in your own work and she said that many of these are quiet but revealing omissions of context so what do you have to say about that.
Jill Abramson: Well, you know, accuracy and devotion to the truth are so important to me. And I take all of these, you know, allegations of inaccuracy and plagiarism very seriously. When I found the allegations have merit, I have moved very quickly to correct everything including the issue of — the book does not have the wrong gender identity but includes the word transgender in a list of how diverse the Vice staff is. And, you know, I'd like to note that all of these issues are coming from Vice which, you know, is clearly not happy with my portrayal, which I thought was quite balanced and portrayed them as an inventive digital, you know, especially, video news provider of good journalism.
Well, even acknowledging that Vice doesn't like the way you portray them as an editor, how would you handle allegations like the ones you're facing if a reporter under your supervision was facing them? I mean, after all, you were executive editor of the Times, you were brought in and after a reporter at the Times Jason Blair was discovered to have made stories up. I mean, this is not the allegation here. This completely different. But Vice's Michael Moynihan has pointed out he's tweeted several passages, numerous passages, that he says we're just too close to things that were written elsewhere, like in Columbia Journalism Review, for example. So even accounting for the fact that, let's say, Vice doesn't like your coverage — those are the passages that they've put before the public to discuss. What do you say about that?
Well, the way I responded is the way I would expect anyone at The New York Times, or any good journalist, I am scrutinizing everything. And being open and transparent when I have been wrong and corrected anything that I found to be an inaccuracy including some of the things you mentioned. And in terms of the six passages that Michael Moynihan highlighted on Twitter, you know, I've looked at each and every one — and my book has 70 pages of footnotes. You know, the citations for Vice, the three Vice chapters are, there are nearly a hundred source citations and the very news organizations that he lists alongside these quotes are ones that are cited in the footnotes. You know the New Yorker story, the dissertation he talks about, Ryerson review. You know there's a journalist he names.
There's a freelance journalist who wrote a profile about Vice's Thomas Morton, he was profiled by a freelancer named Ian Frisch for a magazine he founded called Relapse. That magazine is now defunct. But he says, also, that he feels that there were passages that were uncomfortably close to those that he had written before. And your response to that is?
You know, I've looked at them and in several of these cases the language is too close for comfort and should have been specifically cited in the footnotes correctly. I'll explain to you why they weren't or put in quotations in the book. And you know what is the problem here is that, though I did cite these publications and tried to credit everybody perfectly, you know, I fell short. And in the cases that Michael Moynihan cited there isn't the correct page number for the credited citation. And I'm going to fix those pronto. And, you know, I'm determined to make my book flawless and we'll fix these things as, absolutely, soon as I can.
Well, I think one question might be why did these errors happen to begin with. I mean, given that the subject of your book is about the difficulty and the cost of producing high-quality journalism in a current moment that that highly prizes speed sometimes over accuracy, and highly-prized eyeballs and aggregation sometimes, in your view, over accuracy — I mean this is a book and the timetable presumably, was your own, so what's the issue here?
Well, the issue here is it's a 500-page book and these are a few problems in it. And you know, as I've spent many hours scrutinizing how this could have happened I've gone back through my drafts there, I went through numerous drafts of chapters that I wrote. I had a lot of outlines. You know, this is all factual material in these quotes, it isn't original ideas or analysis and, somehow, in what I was working off, of these particular fact sets weren't highlighted as being from one of these sources, even though I'm completely transparent about the fact I relied on these sources and I credit them.
You know, the heart of Merchants of Truth is the tension between the journalism, the expense of creating quality journalism, and the need to make enough money to keep a publication going without the revenue that print newspapers historically got from advertisers. So want to talk about that. But just to put a bow on this conversation about this, your methods here. Is it possible you should have spent more money on support, administrative support staff, support research support, that, perhaps, you fell victim to the same thing that you say the industry on the whole is falling victim to — which is not spending enough money, what it actually takes to do the product that you want to produce?
You know, it's a very interesting question that I will give a lot of thought to. And perhaps that's right. But I did have fact-checking I did have assistants in research and, in some cases, the drafting of parts of the book, so I feel I did have support. I certainly did spend money. But, you know, maybe it wasn't enough. You might indeed have a point there.
So, let's talk more about the substance of the book. I mean you've lived through this era when newspapers that had traditionally relied on classified advertising and other forms of advertising, advertising from retailers — all of those business models were kind of thrown up into the air. Retailers were not spending as much money on advertising – that's the digital disruption that we now know so well. Do you remember a moment when you realized that this was happening — that the world was really changing? This wasn't small. This was really changing kind of the entire universe. Do you remember a moment when that when you realized that?
Yeah, I mean, I remember many moments including as early as 2000 when nytimes.com was a completely separate operation but on the night of the Supreme Court decision in Bush v. Gore, right away, on television the instant analysis of that decision was incorrect. And wrong interpretations of court decisions and just other events were happening with regularity. And that brought home to me very vividly and very early that the expectation of the audience and of readers was beginning to be to know the news the instant it happens. And that was obviously before breaking news alerts. And Linda Greenhouse who covered the Bush v. Gore decision for the Times came back to the bureau when I was bureau chief and she is just [said] turn off the TV, stop being distracted by anything you're seeing on the Internet and listen to me. Cause she, of course, had it right. And to bring it forward, when the Supreme Court decided the Obama health care decision — that was so anticipated and such a big story. I had to give specific directions that until the Washington bureau chief and the Supreme Court reporter and I said we had a story, we were not going to pick up some other story on the web that might have been incorrect. And there were, indeed, some that were. So it reversed, it put some brakes on my editing. ...
Is it, just to put it bluntly, is it your view that business considerations have too much influence over news coverage even in a place like The New York Times?
Well, I think everywhere they do. Because even though people's interests and news has intensified and Donald Trump has been a ratings bonanza and a big seller of newspapers and, I bet your listeners have increased, every news organization is still financially challenged. There isn't one business model to fix, fix everybody or serve every news organization. And invariably things like native advertising — which I had qualms about because it mimics the news so closely down to looking like stories and carrying bylines — that's now standard practice at news organizations.
They have what is, in effect, ad agencies operating right within the same office space. So yeah. And I don't think I cited Trump, I don't think financial incentives are completely unrelated to why there are so many stories that have Trump and the headline.
You know what about that. I mean you call the Trump presidency a financial lifeline for the Times. And you wrote that the news pages of The New York Times are unmistakably anti-Trump — the president who regularly calls the press the enemy. People applauded you for calling Times coverage unmistakably anti-Trump. So, there are two questions here: Do you think that the coverage is financially motivated or motivated by business considerations?
I don't think it's motivated by — and I did not write in the book that it's motivated by – but I have talked to journalists there and elsewhere who have told me when their stories aren't about Trump, the readership goes way down. And even though the Times now, luckily, relies more on circulation revenue, digital and print, than advertising, which is a reverse of what it had been. You know that. You know reporters and editors and the business side, who's still trying like crazy to get advertising — even though Facebook and Google are eating up most of it — they want a big audience for their news.
So this is obviously a very big subject. It's the subject of many panel discussions and lots of colloquia and stuff like that, but, as briefly as you can: How should the press cover [Trump]?.
Well, they have to cover him. They certainly don't have to cover every tweet and every statement he makes and, in general — I don't know if you agree with this — but I think too much of the news is reactive to the president and that he is the master of media manipulation from the many seasons he starred on The Apprentice, and that, sure, there's wonderful investigative and enterprise work being done at the Times, the Washington Post, The Wall Street Journal. But on any given day, there are a lot of news stories that I see as reactive. And when we worked at the Journal, with the biggest running news stories, the editors tried to include a lot of different information in a single story that gave readers what they want to know. And now you can go on the apps of the Times and the Post and scroll through two or three screens before you see anything that isn't that Trump.
So, obviously, there's a lot more to talk about with your book. And you unpack the reasons for this upheaval, what's behind the upstart business models, what's behind the disruption to the kind of the legacy media institutions. And, so, that's the core of your book. But now after a decade of all of this, via buyouts and layoffs, it's the upstarts. Buzzfeed. Vice, who are laying off staff. And the Post seems to have found stability in the hands of publisher [Amazon founder] Jeff Bezos.
Yeah. He bought it with his personal money.
But those legacy institutions seem to be doing well. Contrary to what the president calls them, you know the "failing New York Times," they are not failing, they are doing well, Well, and those upstarts who were so critical to the disruption of the traditional business model are the ones that are having difficulties. And I just wondered — and obviously this is all happening in real time.
I caught that arc in Merchants of Truth that, when I started the book, I certainly thought these digital upstarts who, I have to say, are now full of innovation and new ways to cover the news and cover subjects intensely that are sometimes ignored by what is called the mainstream news media. But then over the three years that I reported the book — and I reported it exhaustively — there was a role reversal and it's a lesson that I think both of us learned early in our careers that you have to go into every story ready to be surprised and just keep covering the story as hard as you can. And there was that surprise and Vice and BuzzFeed both just announced 250 job cuts, which hit their news divisions, which are loss leaders, basically, very hard.
But is there some bigger story here or a bigger lesson that you draw from these developments about the industry.
Yeah. That there isn't a certain survival formula or business model that will ensure every news organizations' future and right now, yes, the Post and the Times are doing well and getting more subscribers and it's like having a thrillingly old-fashioned newspaper war all over again. But we live in the era of big, and there and much bigger companies who are competing with them to have great content. And some of that is news and documentary. And so, I think it's a hazard to be certain of the future of any type of news organization. But the one thing I'm totally optimistic about is the eternal need for great storytelling and quality journalism — and it survives in digital form, even though this is a period where all digital news companies are so challenged, and at legacy news organizations like the two I write about
I want to go back to the subject that started our conversation which is all because of the controversy swirling around the book. You suggested that, look, a lot of the criticisms are coming from people at Vice who don't like the way you describe them. There are other critics who seem not to like the tone of your book particularly directed at the newer media organizations. And I wonder what you make of that. I mean, do you think it's generational?
I don't and I really don't think the book has that tone. You know, I had the best time reporting on BuzzFeed and talking to people like Thomas Morton at Vice and I had an all-video journalist from the Post come talk to the journalism class I teach at Harvard. So, I just, I don't think that that is a fair criticism.
Well, what do you think it's about though? What do you think the pushback is coming from? I mean, there is no journalist who's ever written or been written about who doesn't like something.
Exactly, it's partly the hazard of writing about profession of journalism and, on Vice, I just want to say I gave them a long, you know, many weeks, even months, opportunity to review like every part of the chapters I wrote on Vice. And, you know, they pointed out some mistakes that I did correct. This is pre-galleys, pre-a finished book, and some — I had sources who I trusted had told me the opposite of what they claim were mistakes, but they sure had time to go over with a fine tooth comb — everything I wrote about Vice
I don't want to gloss over gender. I mean you were hired in 2011 as the first woman executive editor. You were fired in 2014. You write about this very openly in the book. You acknowledged that you weren't universally popular. You write that "I was seen as playing favorites and being overconfident of my opinions. I had a bad habit of cutting people off and didn't listen enough in short I was seen as pushy. This last perception is a familiar refrain about women in powerful jobs." That's a quote from your book. I do want to ask if you think any of the current controversy is related to gender.
You know, when I was fired I never ever suggested I was fired because I'm a woman and, with this controversy, I would say the same thing. I don't think I'm being, my book is being picked apart, because I'm an easier or bigger target because of gender.
There are studies that suggest that women are more likely to get jobs at a point at which a company is in crisis. And I wonder if you think that might be an issue as well.
It definitely was bad times, I mean it was very soon after I became executive editor that we had one of the biggest waves of staff reduction which, you know, creates pain and misery throughout a newsroom.
And what about with the criticism.
You know I think I answered that.
Well, before we let you go, I want to return to the story of The New York Times. Arthur Sulzberger Jr. fired you but you conclude that the two of you were quote unquote bound together by a lot of the fearless journalism we had both helped publish. Do you have optimism about the Times?
I have great optimism about the times. And you know in many ways I think Arthur Sulzberger Jr. was the hero of my book because even though we did have some you know staff reductions in the newsroom, he never cut to the point that the Times wasn't the best and a top quality newspaper and great Web site. And that wasn't true at the Post until Bezos came and quote unquote provided the runway. So I love the New York Times. I want it to succeed and continue being, along with NPR — I'm not buttering you up — you know, just the best. And it's an irreplaceable American institution. And the Sulzberger family knows that, cherishes that. And I have great optimism about it.
But what about the future of fact-based journalism more broadly. I mean the fact of the matter is different people like consuming their news in different ways. I mean some people like pursue it, consuming their news in smaller bites. Some people like consuming their news more visually. I mean, some people, different people like different things. And what about the future of fact-based journalism more broadly? Are you optimistic about that?
I am because I think the founders of our country enshrined the free press in the first amendment for a reason, because they knew that the public needed accurate information. And news organizations that would hold power accountable. And I'm certain that that's going to continue to be true and is going to last as long as democracy does.
Why are you convinced of that?
Because there is a lot of excellent fact-based news and, in some ways, the fact that trusted legacy news organizations like the Times and the Washington Post are flourishing now is because, I think, people are wary of just getting all their news in their Facebook news feeds because of the great controversies that have swirled around Facebook, some involving real fake news. So I think there is a hunger, and it's intensified right now, for scrupulously factual information and news.
And what about you. Obviously there are people taking issue with both your reporting and your analysis and I wonder: Do you think your credibility is surviving this intact? Do you feel that your credibility and what you have to say holds up despite the criticisms that you have promised to address?
I do. You know, I don't think I'm the person to judge what the sum total of your question, but my career has been about facts and truth and my love of journalism and the news and I will do everything within my power to correct anything that is imperfect in my book.