Eileen Fisher: Eileen Fisher In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within three weeks, she came up with 12 pieces, a logo, and a name: Eileen Fisher. Today, the Eileen Fisher brand is still known for its elegant and minimalist designs, but it has grown to more than 60 locations and makes over $300 million in annual revenue. PLUS in our postscript "How You Built That," we check back with Glenn Auerbach who invented nICE mug, a container made entirely from ice that keeps drinks cold.
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Eileen Fisher: Eileen Fisher

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Eileen Fisher: Eileen Fisher

Eileen Fisher: Eileen Fisher

Eileen Fisher: Eileen Fisher

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Marcus Marritt for NPR
Eileen Fisher, founder of Eileen Fisher.
Marcus Marritt for NPR

In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity.

Within three weeks, she came up with 12 pieces, a logo, and a name: Eileen Fisher.

Today, the Eileen Fisher brand is still known for its elegant and minimalist designs, but it has grown to more than 60 locations and makes over $300 million in annual revenue.

How You Built That

We check back with Glenn Auerbach who invented nICE mug, a container made entirely from ice that keeps drinks cold.

How You Built That: nICE mug

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