The Austin 100: CHAI Recommended if you like Kero Kero Bonito, SOPHIE, and Hannah Diamond.


The Austin 100: CHAI

Stream All Songs Considered's SXSW 2019 Preview

All Songs Considered's 2019 SXSW Preview

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Courtesy of the artist
CHAI will perform at SXSW 2019.
Courtesy of the artist

Hometown: Nagoya, Aichi, Japan

Genre: Pop

Why We're Excited: The band CHAI stands at a crossroads between jagged-edged rock and the often-infantilizing signifiers of cuteness — part of a Japanese cultural phenomenon known as kawaii — that frequently get attached to Japanese women who play music. As its title suggests, the new PUNK leans hard into CHAI's gift for spiky, wiry aggression, but the group never abandons its sense of playfulness and light, either.

Stream CHAI's "Fashionista"