The Austin 100: Big Phony Recommended if you like Elliott Smith, Sufjan Stevens and Death Cab For Cutie.

The Austin 100: Big Phony

Stream All Songs Considered's SXSW 2019 Preview

All Songs Considered's 2019 SXSW Preview

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Brian Won Illustrations/Courtesy of the artist
Big Phony is performing at SXSW 2019.
Brian Won Illustrations/Courtesy of the artist

Hometown: Seoul, South Korea

Genre: Rock

Why We're Excited: Bobby Choy, who records under the self-deprecating moniker Big Phony, was born and raised in New York City. But these days, he makes his way in his parents' hometown of Seoul, where his sad, plaintively lovely folk sound might seem like an odd fit — imagine Elliott Smith if he were trying to compete for attention with K-pop bands. Later this year, a feature film called Fiction and Other Realities will tell Choy's story; the singer wrote it, co-directed it and stars as... well, himself, naturally.

Stream Big Phony's "Hanging On A Thread"