Away: Jen Rubio In early 2015, Jen Rubio was racing through an airport to catch a flight when her suitcase broke, leaving a trail of clothing behind her. She tried to replace it with a stylish, durable, affordable suitcase — but she couldn't find one. So she decided to create her own. In less than a year, Jen and her co-founder Steph Korey raised $2.5 million to build their dream travel brand: a line of sleek, direct-to-consumer suitcases simply called Away. Jen's hunch that the brand would emotionally resonate with young, jet-setting customers paid off. Today, Away has become a cult luggage brand that has sold more than one million suitcases. PLUS in our postscript "How You Built That," how Jon Maroney made sledding easier for adults and more dynamic for kids with a pair of sleds that strap to your legs.
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Away: Jen Rubio

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Away: Jen Rubio

Away: Jen Rubio

Away: Jen Rubio

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Phuong Nguyen for NPR
Jen Rubio co-founded luggage brand Away in 2015 after an embarrassing incident at the airport.
Phuong Nguyen for NPR

In early 2015, Jen Rubio was racing through an airport to catch a flight when her suitcase broke, leaving a trail of clothing behind her.

She tried to replace it with a stylish, durable, affordable suitcase — but she couldn't find one. So she decided to create her own.

In less than a year, Jen and her co-founder Steph Korey raised $2.5 million to build their dream travel brand: a line of sleek, direct-to-consumer suitcases simply called Away.

Jen's hunch that the brand would emotionally resonate with young, jet-setting customers paid off. Today, Away has become a cult luggage brand that has sold more than one million suitcases.

How You Built That

How Jon Maroney made sledding easier for adults and more dynamic for kids with a pair of sleds that strap to your legs.

How You Built That: Sled Legs

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