The Underground Hair Market Venezuela has been known for its oil wealth and also, for its obsession with beauty pageants. In the history of the Miss Universe pageant, Venezuela has won seven crowns, the second-highest number of crowns. However, as the growing economic and political crisis in Venezuela deepens, beauty has taken a backseat for many Venezuelan women. Some women are now crossing the border to Colombia to sell their hair to salons to make ends meet. In this episode, Latino USA travels to the Colombian border city of Cúcuta, and dives into the thriving underground market that now exists for Venezuelan hair.