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Episode 651: The Salmon Taboo : Planet Money In Japan, salmon used to be garbage fish. Today, it's a delicacy. How one Norwegian with a lot of extra fish changed the tastes of a nation.
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Episode 651: The Salmon Taboo

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Episode 651: The Salmon Taboo

Planet Money

Episode 651: The Salmon Taboo

Episode 651: The Salmon Taboo

Listen · 16:41
  • Download
  • <iframe src="https://www.npr.org/player/embed/729396914/730088677" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Salmon sushi ready for eating.
Enlarge this image
Jeremy Kelth/Flickr
Salmon sushi ready for eating.
Jeremy Kelth/Flickr

Note: This episode originally ran in 2015.

In Japan, they've eaten cooked salmon forever. And they've been been eating raw fish for hundreds of years. But they never ate raw salmon. Then, 30 years ago, a few people halfway around the world launched a plan to change that.

Today on the show: How hard could it be to get a nation of sushi lovers to eat raw salmon?

Music:"Ocean Drive" and "For The Moment."

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