Note: This episode originally ran in 2015.
In Japan, they've eaten cooked salmon forever. And they've been been eating raw fish for hundreds of years. But they never ate raw salmon. Then, 30 years ago, a few people halfway around the world launched a plan to change that.
Today on the show: How hard could it be to get a nation of sushi lovers to eat raw salmon?
Music:"Ocean Drive" and "For The Moment."
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