Episode 590: The Planet Money Workout : Planet Money Gyms don't want you to workout. Or at least, not often. It's better for business that way. Economics explains why.
NPR logo

Episode 590: The Planet Money Workout

  • Download
  • <iframe src="https://www.npr.org/player/embed/731987365/732163642" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Episode 590: The Planet Money Workout

Episode 590: The Planet Money Workout

Episode 590: The Planet Money Workout

  • Download
  • <iframe src="https://www.npr.org/player/embed/731987365/732163642" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Planet Fitness's bagel breakfast is the second Tuesday of every month. Planet Fitness hide caption

toggle caption
Planet Fitness

Planet Fitness's bagel breakfast is the second Tuesday of every month.

Planet Fitness

This episode originally ran in 2014.

Your New Year's Resolution was to workout three days a week. It's halfway through the year and you've only been to the gym three times, total. Don't worry. Gyms like it this way. They're one of a few businesses that actually benefit from low attendance.

A mix of consumer psychology, architectural design, economics, and tons of free food (Pizza Night, anyone?) explains how gyms purposefully attract the right kind of customer: Someone who will get excited enough to buy a new membership, but not so excited that they actually workout all that often.

Music: "Sun Run", "French Urban Kids" and "The Positive Workout."

Find us: Twitter / Facebook / Instagram / Newsletter

Subscribe to our show on Apple Podcasts, Pocket Casts and NPR One.