Niche Sports Cashing In : Planet Money Basketball, football and baseball may draw big crowds and score primetime television spots, but niche sports, like cornhole, axe throwing and even professional arm wrestling, are beginning to attract interest and money.
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Niche Sports Cashing In

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Niche Sports Cashing In

Niche Sports Cashing In

Niche Sports Cashing In

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  • <iframe src="https://www.npr.org/player/embed/736301268/736304192" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Stacey Vanek Smith
axe throwing
Stacey Vanek Smith

Games that may have been played at a party with a beer cup in hand, or before that big college football game — like cornhole, darts or beer pong---are now trying to monetize themselves, just like the major league sports that they've been opening for.

Investors are looking to cash in, too. Small businesses and broadcast companies, like ESPN, are increasingly looking to capitalize on sports that were once considered just backyard fun.

Today on The Indicator, we try our hands (and try not to lose them) at the lumberjack's backyard sport --axe-throwing. We head to a bar in Brooklyn, NY, to experience the appeal ourselves, and to find out why niche sports are appealing to investors, broadcasters and participants alike.

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