Dave's Killer Bread: Dave Dahl Dave Dahl's entrepreneurial journey began in prison. In 1987, he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next. But in the mid-2000s, Dave returned to his family bakery where he was inspired to make bread – organic, nutty, and slightly sweet. He sold the loaves at farmers markets and shared his story of recovery on the package – a branding decision that attracted fans and media attention. In 2015, the Dahl family sold the business for $275 million dollars. Today, Dave's Killer Bread sells over a dozen types of bread in grocery stores nationwide. PLUS in our postscript "How You Built That," armpit entrepreneurs Jason and Erica Feucht tell us how they turned whiskey and vodka into the natural deodorant Pit Liquor.
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Dave's Killer Bread: Dave Dahl

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Dave's Killer Bread: Dave Dahl

Dave's Killer Bread: Dave Dahl

Dave's Killer Bread: Dave Dahl

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Suzanne Dias for NPR
Dave Dahl is the founder of Dave's Killer Bread.
Suzanne Dias for NPR

Dave Dahl's entrepreneurial journey began in prison. In 1987, he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next.

But in the mid-2000s, Dave finally returned to his family bakery where he was inspired to make bread – organic, nutty, and slightly sweet.

He sold the loaves at farmers markets and shared his story of recovery on the package – a branding decision that attracted fans and media attention.

In 2015, the Dahl family sold the business for $275 million dollars.

Today, Dave's Killer Bread sells over a dozen types of bread in grocery stores nationwide.

How You Built That

Armpit entrepreneurs Jason and Erica Feucht tell us how they turned whiskey and vodka into the natural deodorant Pit Liquor.

How You Built That: Pit Liquor

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  • <iframe src="https://www.npr.org/player/embed/736960655/737090969" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">