When Failure Is A 4-Letter Word On today's episode, entrepreneurs around the world are trying to redefine how their societies perceive failure, by doing the scariest thing possible: standing up in public and admitting their mistakes.

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Tell us your story: #ShareYourFailure (http://bit.ly/ShareYourFailure)
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When Failure Is A 4-Letter Word

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When Failure Is A 4-Letter Word

When Failure Is A 4-Letter Word

When Failure Is A 4-Letter Word

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Silicon Valley gurus tell you to "Fail Fast." But what if you live in a place where the shame of failure is so strong, and the barriers to success so steep, that the "Failure-Is-Good" advice feels dangerous?

Today, we hear from entrepreneurs around the world who are rewriting the failure mantra to fit the places they live. In the process, they're changing how their society judges winners and losers.

Tell us your story: #ShareYourFailure or email us.

* Note: The videos on this page include an expletive in their titles.

Full versions of the stories featured on today's episode:

Cherry Rose Tan on when your work ethic almost kills you.

F***Up Nights Toronto YouTube

Ndidi Nwuneli on the failure of introducing Nigerians to fruit jam.

F***Up Nights Lagos YouTube

Pepe Villatoro on the failure he hid for years.

F***Up Nights YouTube

More stories at F***Up Nights

Correction July 12, 2019

In a previous version of this episode, we mistakenly said Lagos is the capital of Nigeria. In fact, Abuja is the capital.