The start-up company GIPHY has created a searchable library of mini-videos, called gifs, that people send through text messaging and social media. Half a billion users visit the company's library daily, and GIPHY has raised $150 million in venture capital.
And after six years of concentrating on growth, GIPHY is now trying to finally make a buck. It won't be easy. People have tried to monetize gifs before, and failed when users revolted. GIPHY's gifs are free to use, but the company is banking on the idea that the gifs will be prime advertising real estate in private messaging and social media exchanges.
Today on the Indicator, how GIPHY plans to turn huge viral popularity into cash.
Music by Drop Electric. Find us: Twitter / Facebook / Newsletter.
Subscribe to our show on Apple Podcasts, PocketCasts and NPR One.