Stonyfield Yogurt: Gary Hirshberg In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," we check back with Carin Luna-Ostaseski, who became the first American woman to start a Scotch whisky company after she created her own blend called SIA Scotch.
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Stonyfield Yogurt: Gary Hirshberg

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Stonyfield Yogurt: Gary Hirshberg

Stonyfield Yogurt: Gary Hirshberg

Stonyfield Yogurt: Gary Hirshberg

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Suharu Ogawa for NPR
Gary Hirshberg is the founder of Stonyfield Yogurt
Suharu Ogawa for NPR

In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire.

As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died.

In fact it grew — into one of the most popular yogurt brands in the US.

How You Built That

We check back with Carin Luna-Ostaseski, who became the first American woman to start a Scotch whisky company after she created her own blend called SIA Scotch.

How You Built That: SIA Scotch

  • Download
  • <iframe src="https://www.npr.org/player/embed/751574289/751765218" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">