How China Transformed The Luxury Goods Market : Planet Money Chinese consumers not only account for a growing share of high-end luxury goods purchases; they're transforming the way the market works.
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How China Transformed The Luxury Goods Market

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How China Transformed The Luxury Goods Market

How China Transformed The Luxury Goods Market

How China Transformed The Luxury Goods Market

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  • <iframe src="https://www.npr.org/player/embed/760651847/760655564" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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VCG/VCG via Getty Images
SHANGHAI, CHINA - Customers wait outside Gucci Store in Golden Eagle Shopping Center in Shanghai, China.
VCG/VCG via Getty Images

Thirty-three percent of all the money spent on personal luxury goods last year was spent by Chinese buyers. And that number is going up fast. Bain & Company released a report recently, saying that by the year 2025, it's expected that nearly half of all the money spent on these goods will be spent by people from China.

Chinese buyers are already spending a lot more on personal luxury goods than American shoppers now. Because even though the Chinese economy isn't quite as big or advanced as the U.S. economy, China has almost four times as many people as the U.S. And as the Chinese middle class has grown in the last few decades, so has its purchasing power.

That has had an enormous impact on the luxury goods market. Aimee Keane of the Financial Times joins us today to tell us how.

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