Physical Stores Are Back, Again : Planet Money : The Indicator from Planet Money Brands are struggling to strike a balance between the real and digital worlds.

Physical Stores Are Back, Again

Physical Stores Are Back, Again

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Spencer Platt/Getty Images
NEW YORK, NY - APRIL 18: A Bonobos "guideshop" stands in lower Manhattan on April 18, 2017 in New York City. (Photo by Spencer Platt/Getty Images)
Spencer Platt/Getty Images

When the internet made it possible to own and operate a store online, it looked like the end of the physical brick-and-mortar retail space. Then that changed.

In order to survive, many online retailers have figured out that they also need a real world presence. But running a store in the real world can be complicated and expensive. An entire industry has sprung up to help manage the conversion from online to "IRL" - in real life.

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