Probiotics are "good" bacteria which may be beneficial for your digestive health. While they occur naturally in yogurt and other fermented foods, the market for probiotic supplements is booming. The global probiotics industry is expected to reach $77 billion by 2025.
But though the claim that probiotic supplements are truly beneficial for our gut health is debatable, and there's even question of them doing harm, bottles of pills still sell for up to $100 a pop. Today on The Indicator, we look at the probiotic industry and ask — how does an unproven product achieve such retail success?
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