Gimlet Media: Alex Blumberg and Matt Lieber Alex Blumberg made his early career by helping build two of the most successful shows in radio and podcasting: Planet Money and This American Life. In 2014, convinced that podcasts could make money, he walked away from the safe umbrella of public media to start a new media company with co-founder Matt Lieber. Every doubt, triumph and humiliation of building the business was documented on the podcast Startup, which included the back-and-forth over how the company got its name: Gimlet. Many more successful podcasts followed, and five years after launch, Gimlet sold to Spotify for roughly $200 million. PLUS in our postscript "How You Built That," after years of researching how women's shoes wreak havoc on the joints, Casey Kerrigan quit her job in medicine to start 3D printing more comfortable designs: Oesh Shoes.
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Gimlet Media: Alex Blumberg and Matt Lieber

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Gimlet Media: Alex Blumberg and Matt Lieber

Gimlet Media: Alex Blumberg and Matt Lieber

Gimlet Media: Alex Blumberg and Matt Lieber

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Alex Blumberg and Matt Lieber are the founders of Gimlet Media.
Chelsea Beck for NPR

Alex Blumberg made his early career by helping build two of the most successful shows in radio and podcasting: Planet Money and This American Life.

In 2014, convinced that podcasts could make money, he walked away from the safe umbrella of public media to start a new media company with co-founder Matt Lieber.

Every doubt, triumph and humiliation of building the business was documented on the podcast Startup, which included the back-and-forth over how the company got its name: Gimlet.

Many more successful podcasts followed, and five years after launch, Gimlet sold to Spotify for roughly $200 million.

How You Built That: Oesh Shoes

After years of researching how women's shoes wreak havoc on the joints, Casey Kerrigan quit her job in medicine to start 3D printing more comfortable designs: Oesh Shoes.

How You Built That: Oesh Shoes

  • Download
  • <iframe src="https://www.npr.org/player/embed/771391075/771404341" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">