FUBU: Daymond John Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens. In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music. In 1992, he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later, FUBU was bringing in $350 million in sales. Today, he's a judge on Shark Tank, and a motivational speaker and author. PLUS in our post-script "How You Built That," we check back with Loren and Lisa Poncia who turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.
NPR logo

FUBU: Daymond John

  • Download
  • <iframe src="https://www.npr.org/player/embed/775448775/775454631" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
FUBU: Daymond John

FUBU: Daymond John

FUBU: Daymond John

  • Download
  • <iframe src="https://www.npr.org/player/embed/775448775/775454631" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Phuong Nguyen for NPR
Daymond John is the founder of FUBU.
Phuong Nguyen for NPR

Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens.

In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music.

In 1992, he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later, FUBU was bringing in $350 million in sales.

Today, he's a judge on Shark Tank, and a motivational speaker and author.

How You Built That: Stemple Creek Ranch

We check back with Loren and Lisa Poncia who turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.

How You Built That: Stemple Creek Ranch

  • Download
  • <iframe src="https://www.npr.org/player/embed/775448775/775461577" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">