
FUBU: Daymond John


Phuong Nguyen for NPR
Daymond John grew up during the 1980s in the heart of hip hop culture: Hollis, Queens.
In his early 20s, he was working at Red Lobster and trying to figure out how to start a business. Eventually, he stumbled on the idea of making clothes for fans of rap music.
In 1992, he started FUBU (For Us By Us) and began selling hats outside of a local mall. Three years later, FUBU was bringing in $350 million in sales.
Today, he's a judge on Shark Tank, and a motivational speaker and author.
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