Outdoor Voices: Tyler Haney In 2013, Tyler Haney was a 24-year-old graduate of the Parsons School of Design in New York. One day on a jog, she realized that her workout outfits looked, and felt, like they were made for competitive athletes. Tyler envisioned a brand of athletic wear for more everyday activities, like walking the dog or hiking with friends. She launched Outdoor Voices and she got her two-piece "kit" — a crop top and leggings – into a few specialty boutiques. Soon afterward, her brand made it into J. Crew stores and took off. Today, Outdoor Voices has raised close to $60 million from investors and has around 350 employees. PLUS in our postscript "How You Built That," after a lunch with some new moms turned into baby bedlam, Beth Fynbo created Busy Baby Mat — a placemat that would securely stick on any table, keep toys off the floor, and provide a fun surface for babies to eat and draw.

Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com

Outdoor Voices: Tyler Haney

November 25, 201912:01 AM ET

How You Built That: Busy Baby Mat

4:03

Embed <iframe src="https://www.npr.org/player/embed/782050874/782053851" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Tyler Haney is the founder of Outdoor Voices

Enlarge this image

Suzanne Dias for NPR

How I Built This with Guy Raz

In 2013, Tyler Haney was a 24-year-old graduate of the Parsons School of Design in New York.

One day on a jog, she realized that her workout outfits looked, and felt, like they were made for competitive athletes. Tyler envisioned a brand of athletic wear for more everyday activities, like walking the dog or hiking with friends.

She launched Outdoor Voices and she got her two-piece "kit" — a crop top and leggings – into a few specialty boutiques. Soon afterward, her brand made it into J. Crew stores and took off.

Today, Outdoor Voices has raised close to $60 million from investors and has around 350 employees.

How You Built That: Busy Baby Mat

After a lunch with some new moms turned into baby bedlam, Beth Fynbo created Busy Baby Mat — a placemat that would securely stick on any table, keep toys off the floor, and provide a fun surface for babies to eat and draw.