Niche Products In Our Grocery Stores : Planet Money Niche food products at grocery stores have been getting more and more popular. But, what took so long?
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Niche Products In Our Grocery Stores

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Niche Products In Our Grocery Stores

Niche Products In Our Grocery Stores

Niche Products In Our Grocery Stores

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  • <iframe src="https://www.npr.org/player/embed/783023984/783042809" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Meg Roussos/Bloomberg via Getty Images
Kettle chips
Meg Roussos/Bloomberg via Getty Images

Walk into a grocery story today and you will be inundated by the number of choices in front of you. One potato chip brand offers 31 different flavors from Spicy Queso, Bourbon BBQ to Pepperoncini!

Consumers have always wanted more choices and new products, but until recently, companies couldn't produce them in a cost-effective way. How have innovations in technology and manufacturing allowed the proliferation of niche products in our shopping carts?

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