Nike Swooshes Out Of Amazon : The Indicator from Planet Money Nike, the country's largest sporting brand, is pulling its products off of Amazon. What spurred this decision, and will other companies follow suit?
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Nike Swooshes Out Of Amazon

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Nike Swooshes Out Of Amazon

Nike Swooshes Out Of Amazon

Nike Swooshes Out Of Amazon

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  • <iframe src="https://www.npr.org/player/embed/785202028/785216778" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Patrick T. Fallon/Bloomberg /Bloomberg via Getty Images
Boxes of sneakers sit stacked at the Nike by Melrose.
Patrick T. Fallon/Bloomberg /Bloomberg via Getty Images

Nike is pulling its products out of Amazon after just two years on the platform.

But what spurred this divorce? From tackling fake products, to wanting to forge a more personal relationship with their customers by directly selling to them, Nike believes it's better off without Amazon. What does it mean for Amazon when such a large retailer no longer trusts your platform? Can Nike beat Amazon at its own game?

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