For Rent: Fast Fashion : The Indicator from Planet Money Buy or rent? That's becoming a question for manufacturers of more and more types of products. Now fast fashion brands are trying to get in on the movement, too.
NPR logo

For Rent: Fast Fashion

  • Download
  • <iframe src="https://www.npr.org/player/embed/805821902/818064496" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
For Rent: Fast Fashion

For Rent: Fast Fashion

For Rent: Fast Fashion

  • Download
  • <iframe src="https://www.npr.org/player/embed/805821902/818064496" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Budrul Chukrut/SOPA Images/LightRocket via Getty Images
HONG KONG, CHINA - 2020/01/31: Swedish multinational clothing design retail company Hennes & Mauritz, H&M, store seen in Hong Kong.
Budrul Chukrut/SOPA Images/LightRocket via Getty Images

Fashion brands like H&M, Zara, and ASOS have created a world where new trends move almost instantly from runway to store shelves to closets around the world. Prices (and often quality) are so low it's almost like the clothes are meant to be worn just a few times, then tossed.

That's one of the many critiques consumers have about fast fashion. But, millennial and Gen Z shoppers are also wary of the harm fast fashion causes to the environment. So, when H&M announced it's planning to start renting clothing in a bid to keep younger, more socially-conscious customers, we tried to find out how the company plans to pull it off.

Music by Drop Electric. Find us: Twitter / Facebook / Newsletter.

Subscribe to our show on Apple Podcasts, PocketCasts and NPR One.