Episode 826: Vodka Proof : Planet Money Vodka is the best-selling spirit in the United States, and there are zillions of brands. But is there any difference between them? | Subscribe to our weekly newsletter here.
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Episode 826: Vodka Proof

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Episode 826: Vodka Proof

Episode 826: Vodka Proof

Episode 826: Vodka Proof

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  • <iframe src="https://www.npr.org/player/embed/809652098/809703391" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Planet Money tries to make vodka in a radio studio. Dan Pashman hide caption

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Dan Pashman

Planet Money tries to make vodka in a radio studio.

Dan Pashman

Note: This episode first ran on February 23, 2018.

A bottle of fancy vodka, like Grey Goose, costs about $35. A bottle of the cheap stuff can be less than $10. That's a wide range, but, by definition, vodka is colorless, odorless, and tasteless. So, could there really be a difference between vodkas? Or is the difference all in the marketing?

Today on the show, we get to the bottom of the question. We go to a distillery and find out how vodka is actually made, we hear the story of the genius who created the whole concept of super premium vodka, and we find out where a lot of vodka really comes from. Finally, we see if we can make our own.

This episode features Dan Pashman, host of The Sporkful.

Music: "Sideswipe" and "Take the Lead."

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