The Coronavirus Pivot : The Indicator from Planet Money Faced with the prospect of shutting up shop because of coronavirus, some companies are retooling and pivoting to keep their doors open and their workers employed.
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The Coronavirus Pivot

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The Coronavirus Pivot

The Coronavirus Pivot

The Coronavirus Pivot

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Emily Gualdoni and Gordon Stewart/Emily Gualdoni Photography and Gordon Stewart
Gordon Stewart and Stephanie Luster are pivoting their businesses to respond to coronavirus.
Emily Gualdoni and Gordon Stewart/Emily Gualdoni Photography and Gordon Stewart

In the absence of either a vaccine, or decent data on the spread of coronavirus, the principal weapon in fighting the pandemic is social distancing. That's been devastating to businesses that thrive on face-to-face human contact with their customers, but it's also hurt other companies, like manufacturers, whose plans have been put on hold as many Americans shelter in place.

Some companies have reacted by laying off staff and closing their doors, hunkering down and waiting for the storm to pass. Others have decided to pivot. They've come up with innovative ideas of how to retool or reconfigure their operations, to keep their doors open and their employees working. Some are big, like General Motors, a car company that's making ventilators. Others are small, mom-and-pop restaurants that are making up fruit-and-vegetable boxes for people and delivering them door-to-door. Today on the Indicator, we meet two business owners who've changed their modus operandi to account for coronavirus.

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