Brooklinen: Vicki and Rich Fulop On the first day of their Vegas vacation in 2012, Rich and Vicki Fulop sat down on their hotel bed and immediately had the same thought: "These sheets are really nice!" The fabric was the perfect blend of cool, crisp, and soft, but the sheets turned out to be way too expensive to buy. So, Vicki and Rich wondered if it was possible to make high-end linen at reasonable prices; linen that would appeal to a younger market, "not just our moms." After many stumbles, they built Brooklinen into a $100 million brand, and are hopeful they can withstand today's economic turbulence.
NPR logo

Brooklinen: Vicki and Rich Fulop

  • Download
  • <iframe src="https://www.npr.org/player/embed/835181472/837487920" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Brooklinen: Vicki and Rich Fulop

Brooklinen: Vicki and Rich Fulop

Brooklinen: Vicki and Rich Fulop

  • Download
  • <iframe src="https://www.npr.org/player/embed/835181472/837487920" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Maren Bruin for NPR
Vicki and Rich Fulop are co-founders of Brooklinen
Maren Bruin for NPR

On the first day of their Vegas vacation in 2012, Rich and Vicki Fulop sat down on their hotel bed and immediately had the same thought: "These sheets are really nice!"

The fabric was the perfect blend of cool, crisp, and soft, but the sheets turned out to be way too expensive to buy.

So, Vicki and Rich wondered if it was possible to make high-end linen at reasonable prices; linen that would appeal to a younger market, "not just our moms."

After many stumbles, they built Brooklinen into a $100 million brand, and are hopeful they can withstand today's economic turbulence.