Brooklinen: Vicki and Rich Fulop On the first day of their Vegas vacation in 2012, Rich and Vicki Fulop sat down on their hotel bed and immediately had the same thought: "These sheets are really nice!" The fabric was the perfect blend of cool, crisp, and soft, but the sheets turned out to be way too expensive to buy. So, Vicki and Rich wondered if it was possible to make high-end linen at reasonable prices; linen that would appeal to a younger market, "not just our moms." After many stumbles, they built Brooklinen into a $100 million brand, and are hopeful they can withstand today's economic turbulence.

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Brooklinen: Vicki and Rich Fulop

April 20, 202012:01 AM ET

Brooklinen: Vicki and Rich Fulop

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Vicki and Rich Fulop are co-founders of Brooklinen

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Maren Bruin for NPR

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On the first day of their Vegas vacation in 2012, Rich and Vicki Fulop sat down on their hotel bed and immediately had the same thought: "These sheets are really nice!"

The fabric was the perfect blend of cool, crisp, and soft, but the sheets turned out to be way too expensive to buy.

So, Vicki and Rich wondered if it was possible to make high-end linen at reasonable prices; linen that would appeal to a younger market, "not just our moms."

After many stumbles, they built Brooklinen into a $100 million brand, and are hopeful they can withstand today's economic turbulence.

Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com