The Ultimate Fighting Championship (UFC) is the biggest promotional organization in the sport of mixed martial arts. Last Saturday it hosted UFC 249, a night of fights at the VyStar Veterans Memorial Arena in Jacksonville, Florida. It was a pay-per view event that viewers could watch on ESPN Plus for $64.99.
No other major sport in the U.S. is hosting live events right now. Which means billions of dollars in lost revenues for competition organizers, broadcasters, officials, marketers, brands and, of course competitors. So a lot of eyes were on UFC 249 and its participants, all of whom took some big risks by going back to work. Health risks. Reputational risks. Financial risks. And, of course, legal risks.
The rest of the pro sports world watched closely, to see what went right and what went wrong, and what lessons competition organizers could learn as they think about restarting their own games and matches and events... whenever that might be.
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