Shake Shack: Danny Meyer : How I Built This with Guy Raz Back in 2001, as part of an initiative to revitalize Madison Square Park, Danny Meyer set up a simple hot dog cart. At that time, he had been a leader in New York City's fine dining scene for years, and the hot dog cart was just a side project, something fun to do for the summer. But that one temporary hot dog cart led to Shake Shack, a fast casual restaurant chain known for its burgers, its namesake milkshakes, and its lines out the door. Today, Shake Shack is a publicly traded company with over 250 locations in 15 countries.
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Shake Shack: Danny Meyer

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Shake Shack: Danny Meyer

Shake Shack: Danny Meyer

Shake Shack: Danny Meyer

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Jay Davis for NPR
Danny Meyer is the founder of Shake Shack.
Jay Davis for NPR

Back in 2001, as part of an initiative to revitalize Madison Square Park, Danny Meyer set up a simple hot dog cart.

At that time, he had been a leader in New York City's fine dining scene for years, and the hot dog cart was just a side project, something fun to do for the summer.

But that one temporary hot dog cart led to Shake Shack, a fast casual restaurant chain known for its burgers, its namesake milkshakes, and its lines out the door.

Today, Shake Shack is a publicly traded company with over 250 locations in 15 countries.