Michigan Jeweler Buries His Products, Holds Real Life Treasure Hunt Johnny Perri inherited a jewelry shop from his dad. When the COVID-19 pandemic hurt his business, he decided he'd bury his jewelry and sell tickets for the ultimate scavenger hunt.
NPR logo

Michigan Jeweler Buries His Products, Holds Real Life Treasure Hunt

  • Download
  • <iframe src="https://www.npr.org/player/embed/892195783/892195784" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Michigan Jeweler Buries His Products, Holds Real Life Treasure Hunt

Michigan Jeweler Buries His Products, Holds Real Life Treasure Hunt

Michigan Jeweler Buries His Products, Holds Real Life Treasure Hunt

  • Download
  • <iframe src="https://www.npr.org/player/embed/892195783/892195784" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Johnny Perri inherited a jewelry shop from his dad. When the COVID-19 pandemic hurt his business, he decided he'd bury his jewelry and sell tickets for the ultimate scavenger hunt.

NOEL KING, HOST:

Good morning. I'm Noel King. Johnny Perri's dad left him a jewelry store. But COVID was bad for business. And Johnny realized he was bored. So he's closing the store dramatically. Perri has buried about $1 million of gold, silver and diamonds all around Michigan. It's a giant treasure hunt. People can buy tickets to participate. Tickets come with clues. And finders can keep their treasure or sell it back to Perri, who says it's all about making memories.

Copyright © 2020 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.