Couple Things: Checking In With 'Indian Matchmaking' : Pop Culture Happy Hour There's marriage, and then there's love marriage. That's the philosophy of Sima, the matchmaker at the center of the new Netflix reality series Indian Matchmaking. And her focus is not helping you find love. It's arranging marriages for young people and their families based on everything from economic and social status to height. The show has gotten a lot of attention, but also some critiques.