Hastings Writes About Netflix's Cultural Reinvention In 'No Rules Rules' Netflix added 26 million subscribers so far this year. Reed Hastings co-founder and CEO of the streaming service credits the company's unorthodox office culture for its meteoric rise.

Hastings Writes About Netflix's Cultural Reinvention In 'No Rules Rules'

Hastings Writes About Netflix's Cultural Reinvention In 'No Rules Rules'

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Unlimited vacation. Submitting expenses without approval. Being promoted for criticizing your company.
These are the perks of working for Netflix, says CEO Reed Hastings.
HASTINGS: It's risky trusting employees as much as we do. Giving them as much freedom as we do. But it's essential in creative companies where you have much greater risk from lack of innovation.
In his new book, "No Rules Rules," Hastings discusses his guiding principle: The Keeper Test.
The idea is to ask your boss: If I wanted to leave, how hard would you fight to keep me? If the answer is not very hard, maybe it's time for you to go.