How I Built Resilience: Bert and John Jacobs of Life is Good : How I Built This with Guy Raz Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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How I Built Resilience: Bert and John Jacobs of Life is Good

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How I Built Resilience: Bert and John Jacobs of Life is Good

How I Built Resilience: Bert and John Jacobs of Life is Good

How I Built Resilience: Bert and John Jacobs of Life is Good

  • Download
  • <iframe src="https://www.npr.org/player/embed/913530055/913555075" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good.

However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress.

These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.