How I Built Resilience: Bert and John Jacobs of Life is Good Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

Order the How I Built This book at:
https://smarturl.it/HowIBuiltThis

Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com

How I Built Resilience: Bert and John Jacobs of Life is Good

September 17, 202012:01 AM ET

How I Built Resilience: Bert and John Jacobs of Life is Good

Listen · 29:12 29:12

Download
Embed <iframe src="https://www.npr.org/player/embed/913530055/913555075" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Bert and John Jacobs are the co-founders of Life is Good.

Enlarge this image

NPR

How I Built This with Guy Raz

Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good.

However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress.

These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

Click Here to order the 'How I Built This' book

Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com