Health-Ade Kombucha: Daina Trout : How I Built This with Guy Raz In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-founders quit their jobs to pursue Health-Ade full time. Seven years later, Health-Ade brews 120,000 bottles of Kombucha every day, and does close to $200 million in retail sales.

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Health-Ade Kombucha: Daina Trout

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Health-Ade Kombucha: Daina Trout

Health-Ade Kombucha: Daina Trout

Health-Ade Kombucha: Daina Trout

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Cheryl Thuesday for NPR
Daina Trout is the CEO and co-founder of Health-Ade.
Cheryl Thuesday for NPR

In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss.

Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-founders quit their jobs to pursue Health-Ade full time.

Seven years later, Health-Ade brews 120,000 bottles of Kombucha every day, and does close to $200 million in retail sales.