Ted Lasso Review : Pop Culture Happy Hour Ted Lasso knows football, but not, you know, football. He is an American football coach who finds himself in the U.K. coaching soccer in the Premier League. Jason Sudeikis originated the character in a promotional campaign for NBC's soccer coverage back in 2013. Now, Apple has given Ted his own ten-episode underdog sports series, called Ted Lasso. The show follows Ted's first season of play, which begins as a doomed campaign masterminded by an embittered team owner who's trying to tank her own team. But as the story continues, Ted turns out to have a surprisingly warm heart, and maybe even some valuable insights.