Storytelling Lessons From "Popo the Clown" : The Students' Podcast What makes you want to keep listening to a podcast? Most often, a really good story. But even once you have a good story you have to make sure you tell it well. In podcasting, we're lucky enough to have a script to guide us. Last year's finalists from St. Helena, Calif. told us a really good story in their podcast "Popo the Clown," so we wanted to hear how they did it.