Coronavirus helps one part of the wedding industry. : The Indicator from Planet Money Like all industries that revolve around large gatherings, weddings have been hit hard...but some wedding planners have found a way to adapt. Hint: It involves eloping. | Support The Indicator here.

The Marriage Business

The Marriage Business

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Courtesy of Elope Asheville
Jon-Paul Brown officiates a marriage.
Courtesy of Elope Asheville

The research is in: Americans love weddings.

From dresses to flowers to catering, people spare few expenses when it comes to planning for their big day. In 2019, the average wedding cost about $33,000 and it's estimated that wedding services are a $55 billion industry.

Like all businesses that rely on large gatherings, weddings have been especially hit hard by the coronavirus. But as we've all been told before, there's nothing more powerful than love.

Jon-Paul Brown is the co-owner of Elope Asheville, an elopement business that helps eager couples begin their happily ever after — and while the pandemic initially hit his business hard, he's found a way to adapt.

Stacey talks with Jon-Paul about elopement and the future of the wedding industry. other NPR stories/ additional sources/ further reading and listening:

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