The economic value of Ford Motors' emoji truck : The Indicator from Planet Money What secretive forces were behind getting the pickup truck emoji onto phones and laptops around the world? And how much did it cost?
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Emojiconomics

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Emojiconomics

Emojiconomics

Emojiconomics

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David Becker/Getty Images
(Photo by David Becker/Getty Images)
David Becker/Getty Images

Many people may not have noticed yet but a few months ago, a kind of unassuming little pickup truck emoji appeared on most peoples' electronic devices.

The story behind that little truck is actually a window into the shadowy corporate cabal behind emoji and the big and sometimes dare we say DARK MONEY that companies are pushing around behind the scenes to shape our keyboards and influence how we communicate every day.

We dive into the backstory of the pickup truck emoji and uncover the cost of bringing an emoji to "market". It's a winding tale that involves Ford Motors, the emoji illuminati, and even Dwayne "The Rock" Johnson!

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