Boxed: Chieh Huang Over the course of ten years as a founder, Chieh Huang bet twice on the ubiquity of the smartphone. The first time was in 2010 with Astro Ape, a mobile gaming company that he founded with a few friends out of an attic. The second time was with Boxed, a mobile bulk-retailer that he co-launched in 2013 out of his New Jersey garage. Chieh and his tiny team scrambled to send out their first boxes of toilet paper and laundry detergent, gambling that they could compete with monster retailers by offering fewer items, competitive prices, and a hand-written note in every box. Since its launch 8 years ago, Boxed has sent out tens of millions of boxes of groceries, and has been valued at over $600M.

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Boxed: Chieh Huang

Boxed: Chieh Huang

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Kristen Uroda for NPR
Chieh Huang is a co-founder of Boxed.
Kristen Uroda for NPR

Over the course of ten years as a founder, Chieh Huang bet twice on the ubiquity of the smartphone. The first time was in 2010 with Astro Ape, a mobile gaming company that he founded with a few friends out of an attic. The second time was with Boxed, a mobile bulk-retailer that he co-launched in 2013 out of his New Jersey garage.

Chieh and his tiny team scrambled to send out their first boxes of toilet paper and laundry detergent, gambling that they could compete with monster retailers by offering fewer items, competitive prices, and a hand-written note in every box.

Since its launch 8 years ago, Boxed has sent out tens of millions of boxes of groceries, and has been valued at over $600M.

Special Series

How I Built This

For all new episodes, go to the How I Built This page on Wondery.com Listen early and ad-free on Wondery+ Listen on Amazon Music