Siete Family Foods: Miguel and Veronica Garza : How I Built This with Guy Raz Miguel and Veronica Garza grew up in Laredo, Texas, in the kind of family that did almost everything together. So when Veronica realized that a grain-free diet was helping her cope with debilitating health issues, the rest of the family—all six of them—adopted the same paleo-friendly diet. Soon Veronica was making her own almond flour tortillas at home and selling them at a CrossFit gym that the Garza family had launched in Laredo. The grain-free tortillas were a hit, and by 2016, Siete Family Foods products were being sold in Whole Foods Markets across the country. Today, Veronica and Miguel head the company with the help of the whole family, and Siete has become one of the fastest-growing Mexican-American food brands in the U.S.

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Siete Family Foods: Miguel and Veronica Garza

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Siete Family Foods: Miguel and Veronica Garza

Siete Family Foods: Miguel and Veronica Garza

Siete Family Foods: Miguel and Veronica Garza

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Magdalena Mora for NPR
Miguel and Veronica Garza are the cofounders of Siete Family Foods.
Magdalena Mora for NPR

Miguel and Veronica Garza grew up in Laredo, Texas, in the kind of family that did almost everything together. So when Veronica realized that a grain-free diet was helping her cope with debilitating health issues, the rest of the family—all six of them—adopted the same paleo-friendly diet.

Soon Veronica was making her own almond flour tortillas at home and selling them at a CrossFit gym that the Garza family had launched in Laredo. The grain-free tortillas were a hit, and by 2016, Siete Family Foods products were being sold in Whole Foods Markets across the country.

Today, Veronica and Miguel head the company with the help of the whole family, and Siete has become one of the fastest-growing Mexican-American food brands in the U.S.